ÐÇ¿Õ´«Ã½

Speaker:
Geoffrey Moss earned his Master of Wine in Fall 2020, after completing his research paper on factors affecting wine club attrition. He lives in the ÐÇ¿Õ´«Ã½ Valley, where he is the Principal of Lithica Wine Marketing, a boutique agency that helps wineries develop effective, customer-centric business and marketing strategies. He previously worked for some of the leading wineries in Canada. An avid writer, Geoffrey is also a wine critic and contributor at Gismondi on Wine, and has previously been published on Jamie Goode’s WineAnorak and Jancis Robinson’s Purple Pages. He is also the co-owner of Søren Wine, a boutique negociant wine label.

Topic:
This session explores modern direct-to-consumer wine sales strategies that enable wineries to build strong connections with their customers, boost engagement, and maximize value throughout the customer journey. Learn how to build a powerful customer database and maximize its potential, while exploring the latest trends in e-commerce, loyalty programs, and wine clubs to drive brand loyalty and sustainable growth

Admission by donation - Cash only, please.
All funds raised during this event go to the students to help with financial emergencies.